Video är inte ovanligt på nätet, trots det är det ofta svårt att hitta filmer via sökmotorerna. Idag lanserar därför Yahoo en söktjänst som bara handlar om att hitta filmer.
While it is easy to discover and index video and TV files that are linked directly from Web pages much of the multimedia content on the Web can be difficult for automated crawlers to access. It is often hidden behind JavaScript or tied to site-specific pop-up video players.För att ytterligare underlätta indexeringen har de tagit fram ett sätt för publicister av videomaterial att samarbeta med dem genom att använda RSS! "Media RSS" kallar de det och menar då förfarandet att inkludera filmer i RSS 2.0.
Our support for Media RSS gives publishers a way to ensure their video content is discovered and indexed by search engines that support Media RSS, exposing additional users to their content and maintaining their intended end-user experience.De besvarar själva frågan varför publicisterna ska bry sig om det här på följande vis:
The question is, why wouldn't you? RSS syndication is a simple and inexpensive way to build awareness of your content and your brand and it's also a great way to drive traffic to your site and content. By investing a small amount of time creating your RSS file with Media RSS, you're enabling broad distribution of your video content to many sources with minimal ongoing work. The flexibility of RSS means that you could reach any site or device that supports Media RSS, which in the future could include such devices as a Media RSS-aware DVR or TV.Mycket bra svar. Gäller för mer än video... Definitivt något att hålla ögonen på. Se mer på SearchEngineWatch och Yahoos egen blog.
Syndication can help you attract new users, especially if your RSS feeds are submitted to search engines. In addition, it can also help you build stronger relationships with your existing users who want to know as soon as new content gets created and published.
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