Tom Hespos: Self-Deception Series: If We Prove It, They Will Come. "The case we've made for online advertising, in and of itself, is not the driver behind increased spending in online advertising. The real driver is fear."
Skriven av samma person som skrev om hur marknadsförare stöder spywareföretag. Den senare artikeln bör läsas av alla seriösa Internetmarknadsförare.
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