tag:blogger.com,1999:blog-3757174.post8580376119909551615..comments2023-11-03T11:11:09.552+01:00Comments on Henrik Torstensson's Weblog: Bilddagboken Acquisition Makes Sense For Lunar GroupHenrik Torstenssonhttp://www.blogger.com/profile/06699760792850864569noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3757174.post-65933881435447166812007-10-09T00:12:00.000+02:002007-10-09T00:12:00.000+02:00Agree completely with your analysis of the advanta...Agree completely with your analysis of the advantages for Lunar Group to acquire additional sites to get synergies. <BR/><BR/>However you miss to point out that this acquisition (M&A) strategy has been driven by Swedish Studentis Group, http://www.studentis.com, since more than a year ago, along with Belgian Netlog http://www.netlog.com and of course by IAC (Interactive Corporation) http://www.iac.com listed on the NYSE.<BR/><BR/>IAC is a global leader, but Studentis was perhaps the first to use this methodology in Europe for social networks and was followed this spring when Netlog merged their platforms to a European one. As Netlog received investment from among others Index Ventures it will be interesting to follow the investment trail for the others.<BR/><BR/>What Lunar seem to be poor at is to handle international expansion, which has been tried and failed in both the UK and Denmark. <BR/><BR/>This is where the other IAC, Studentis and Nelog seem to succeed and that it is where the long term revenue generation lies.Anonymousnoreply@blogger.com