August 21, 2010

The Internet is not Western and White

Royal Pingdom has collected data on the top 20 countries in terms of Internet users, including how much potential growth each country (looking at the percentage of population using the Internet) has. The country that surprised me the most was Nigeria, which has 44 million Internet users (slightly less than France, but more than South Korea).

In addition to the raw number of Internet users, it is helpful to look at the number of broadband users, users with mobile Internet access and purchasing power to rank the commercial opportunities in different countries. The list also shine some light on why the investments done by Naspers into China, Brazil and Russia among other countries has been so canny.

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