3 data points on online distribution of media

Some additional data points on my post on the shift to online distribution of media. Activision Blizzard, the world's second largest games publisher, reported that more than 50 % of it sales during Q2 2010 came from online channels. Amazon executive Steve Kassel thinks that the company will sell more Kindle books than paperbacks in 2011. Netflix's cost for streaming content rights went from $31 million (first six months of 2009) to $116 million (first six months of 2010).