January 23, 2010

On Playahead closing and Facebook's willingness to change

The Swedish community Playahead, which was acquired for 102 million SEK in early 2007 (sv), will be closed down this spring (sv). Obviously Facebook's success has eaten into Playahead, but one should not forget Bilddagboken's impact.

In this context it is worth reflecting on Mark Zuckerberg's willingness to make changes to core parts of Facebook's user experience (news feed, privacy settings etc) about once a year. If one is not willing to change a social service, it will die sooner rather than later.

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