A few weeks ago Christian Rudolf did a video interview with me about CPM advertising, Google's system to get its customers to spend more on Adwords and Facebook's ad model. Head over to Disruptive for the six minute interview (in Swedish). Please leave feedback in the comments section at Disruptive.
The interview inspired Christian to do an in-depth video on Google's business system and what entrepreneurs can learn from it (also in Swedish). So if you find the subject interesting, you can dig deeper.