It is now possible to listen to music offline with Spotify when using a computer (and not only when using a mobile phone). It works pretty much like the mobile solution and premium users can sync up to 3,333 tracks for offline listening.
In a little under a month Spotify has gone from a freemium model with a relatively weak reason to upgrade (no ads and some exclusive content) to a quite strong reason to upgrade (no ads, some exclusive content, mobile and offline usage). For each freemium model it is crucial to find and implement the service specific features and reasons for members to start paying.
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