Videos, eight in total, of the interview of Daniel Ek of Spotify at The Glasshouse on September 17, 2009 (via Shak). Some tidbits:
* If 10+ % of users pay you have a very good freemium model. Less than 10 % of Spotify's users pay for Premium.
* Revenue split likely to be around 50/50, maybe 60/40 premium/advertising. Some people have reported this as 60 % of Spotify users are likely to be premium, which seems to be incorrect.
* Hope to launch in the US either late 2009 or early 2010.
* There's likely entrepreneurial opportunity (outside of Spotify) in moving concepts between the Western world and Asia
* To entrepreneurs: Think of one problem and one solution to that problem and you can build a company around it
* Spotify wants to be the platform for playing music, provide tools to developers
* Spotify is looking at how to help people share music with their friends (not playlist aggregation like ShareMyPlaylists etc)
* Spotify's two "secrets" for success: a great product and getting the music licenses
* Spotify has plenty more to prove in music before going into film and other content
* There will be several Spotify powered devices, but probably not hardware built by Spotify.
* Music taste is not currently widely used to target advertising, hopefully it can be used to improve the quality of advertising. Spotify will invest in making it better.
* Rights are getting more fragmented as artists run their own music companies and license to distributors in different territories.
* 50-100 people in the big music companies were the key success factors for getting the licensing deals as they supported the deals inside the music companies.
* Spotify has chosen to grow instead of being cash-flow positive
* Trying to build a company that is really big, run from Europe and is a stand-alone company (like SAP)
* Goal is to be a platform between the artist and the fan
* You [as an entrepreneur] always have doubts, but never doubted they could build a great product. At times doubted if artists and record labels would like it.
* Big setbacks: thought they'd get licenses within six months from founding but it took 2.5 years, user-information leakage in early 2009,
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