September 4, 2009

Farmville is great, but Zynga doesn't have 100 million users (yet)

All Facebook reports that social games developer Zynga has more than 100 million users playing its games. Unfortunately All Facebook is wrong (at least if one is looking at the statistics All Facebook is). As great and fast-growing as Zynga is, one cannot add the users of Farmville, Mafia Wars, Texas Hold'em Poker and other Zynga games together and talk about Zynga users without eliminating double counting of users who play multiple games from the total number.

Update November 24th, 2009: Zynga passes 100 million unique users, poker chips the main revenue driver

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