Alex Schulman, who leveraged his position blogging at Aftonbladet to become a media personality, writes that blogs are unnecessary and that "the Swedish blogosphere is uninteresting and completely meaningless". My gut-feeling is that Alex is knowingly provoking bloggers and the mass media, as my guess is that he understands the notion of power and media much better than the article indicates.
A few thoughts.
* Trying to prove that blogs are generally uninteresting because not everyone read blogs, that the subjects blogs cover are niche or that not every Swede blog show a lack of understanding of the notion of power. If opinions on niche subjects, read by few, were uninteresting, DN Debatt would be utterly powerless as an institution. Who's blogging and who's reading matter as much as that people are blogging.
* Bloggers' views can be amplified by mass media, which is one way bloggers can gain power. I find it interesting that new voices can establish the credibility or relevance to get amplified by mass media by blogging.
* File-sharing and privacy might be uninteresting to many Swedes, but they were important enough to get a representative of the Pirate Party elected to the European Parliament.
* That he choose to write for DN Kultur, and that DN Kultur choosed to publish, is obviously very fitting the article's main idea.