Disney/ABC has joined Fox, NBC and Providence Equity Partners as part-owner of U.S.-centric online video site Hulu. Hulu is the third largest video site in the U.S. behind YouTube and Fox/MySpace and launched about one year ago. Hulu will be the exclusive distributor, outside of the companies' own sites, of online video from ABC, Fox and NBC for the next two years.
Worth noting is that the exclusivity clause might cause some issues with regulators, as three of the four major TV companies are cooperating.
Industry analysts believe Hulu will have revenue of $120 million in 2009. Selling more than $100 million in advertising year two is a major achivement.
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