April 22, 2009

The three habits of highly effective pirates

Matt Mason's keynote on The Pirate's Dilemma. Good video that gives context to former News Corp COO Peter Chermin's comment that piracy is a business and not a legal problem.

Two takeaways:

The three habits of highly effective pirates

- Pirates look for gaps outside the market
- Create a vehicle/medium that is sending a message to people
- Harness the power of the audience and get a society behind them (get a debate going on what's right and wrong)

The combination of The Pirate Bay, PiratbyrÄn and Piratpartiet is probably the example of highly effective pirates.

Business responses to piracy

- Fight when pirates are not adding value (pirate goods hurt consumers, like poisonous food, toothpaste, toys etc)
- Compete with when pirates are adding value (piracy is a signal of market demand) or when obscurity is a threat ("Obscurity is a far greater threat to authors and creative artists than piracy.")

No comments: