Henrik Torstensson's Weblog
It is simple but not easy
December 12, 2008
It is about the advertiser's health
Given the timing of Google's embrace of
gambling ads in the UK
and
hard liquor ads in the US
, I suspect the company is taking some punches in industries like finance, travel and retail. The
value of a customer and number of customers is key when advertisers decide how much to spend in measurable media
.
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