Monty Python's decision to create an offical YouTube channel is hardly revolutionary, but is a good first step in a business-centered approach to the fact that Monty Python video clips will be available online. And quite inline with the principles of Kevin Kelly's Better than free article from January.
On a somewhat related note, Atlantic Records is the first (?) label among the four major music groups to make more than 50 % of its revenue from digital (downloads and ring tones). For most media companies, the share of revenues from digital operations is still between 5 and 20 percent.