Martin tips everyone about his colleague Gareth's 21 page PDF Building a Startup you Love is Hard. Very good stuff. Read it. Via Gareth's del.ico.us I re-found some classic reading in Sequoia's Elements of Sustainable Companies. Worth re-reading to remind oneself of the fact that the goal is not to be the most frugal company during the downturn, but to build a company that survives and keeps the ability to thrive when the market starts to boom again.