June 3, 2008

Article based on easiest available data

I found Dagens Industri's article and commentary on Swedish community sites today to be very shallow business journalism and the headlines to be worthy of a tabloid. Unique visitors to a single site is an important metric, but it is far from the only one. Revenue, profit and overall reach for a company's web sites are also important. The readers deserved a more in-depth look at the subject than they got.

1 comment:

Johan Ronnestam said...

Great note on that article.

I read it this morning and it pissed me of as well. I started to write a response, but mine was more focused on the lack of analysis why the sites were loosing traffic.