April 20, 2008
What VideoPlaza is not doing
I like VideoPlaza's not-todo-list. As a startup you cannot, and shouldn't try to, do everything. Once you decided what to do, writing down what not to do will make it easier to focus as you grow. In the case of VideoPlaza, I think they should be more specific about what kinds of 'advanced' targeting they are not doing (for the time being) and write that. I assume it would be image-based and behavioral targeting, but for a lot of publishers and advertisers providing something like good demographic targeting is still quite advanced.