March 21, 2008

Value capture philosophy

bubblegeneration: Companies are not pimps. Recommended reading

"What that really means is: we don't "monetize" resources. We co-create and co-produce value.

And to do that, we have to experiment, deeply and intensely.

Monetize is an ugly word.

When you try and "monetize your users", you accept the almost obscene assumption that people are meant to be pimped out, sold to the highest bidder, resources to be slashed, burned, and exploited."

...

"we're altogether too comfortable thinking that a) businesses have a god-given right to profit (they don't) and b) that it's ok to sell consumers out to the highest bidder (it's not)."

1 comment:

Anna L said...

More on Online social networks in the Economist:

Everywhere and nowhere - Social networking will become a ubiquitous feature of online life. That does not mean it is a business

http://www.economist.com/business/displaystory.cfm?story_id=10880936