February 11, 2008

Four posts that might be of interest

I cleaned out the posts marked "Keep new" in Bloglines. Quite a few of them went into my del.icio.us account, but a few I think are worth highlighting in this post.

Andrew Chen's post on MySpace's development as a platform ended with a highly interesting observation: "It strikes me that there are many situations in which companies are being treated like platforms, but don't realize that's what they are. And as a result, they end up being very aggressive against developers when in fact they should probably be embracing them and trying to figure out the next generation of their business."

Umair argues that Google has it in its DNA to reinvent brand advertising, Jerry Neumann doesn't agree. A good description of the differences between sales and brand advertising. If your company's revenue is driven by advertising, you should read the post.

Silicon Alley Insider thinks Microsoft has misread the situation when it believes it has to be in online advertising. "Corporations are shifting to cloud-computing platforms--Software as a Service vendors like Salesforce.com and NetSuite, Google Apps, etc--but, for the most part, they are not shifting to "free software supported by advertising." On the contrary, they continue to pay fat, per-employee license fees. Even some corporations running Google Apps pay license fees. The fees are lower than the per-seat costs charged by Microsoft, but they're in the same same ballpark (according to the NYT, big companies pay about $75 per Office seat per year vs. $50 for Google Apps)."

The media agencies are accumulating a lot of data on online usage. Good read in Fortune on GroupM's Irwin Gotlieb.

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