February 5, 2008

Corporate affairs and community communications

A week or so ago Etsy, the place to sell and buy handmade things, accepted an additional investment of $27 million from Union Square Ventures, Hubert Burda Media and Accel Partners. If you work with a community-driven web site you can probably learn something from how Etsy communicated the news to its community. It likely won't work perfectly, but to me it seems like an honest attempt to give the community insight into the development of the company. One of the soft factors of running a community site.

1 comment:

Daniel Ek said...

So how does that translate to Stardoll?