December 27, 2007

Of note, 2007 edition

Some of the stories that were noted on this blog in 2007. Not a complete list, but one lens to view the year that was through.

January was "Swedish Acquisition Month" with Eniro acquiring and MTG picking up Playahead. AOL tried to buy, and the founders and funders tried to sell, TradeDoubler, but the institutional investors turned down the offer.

Danah Boyd wrote about walled gardens. One of my favorite texts of the year. Twingly launched with Svenska Dagbladet and Dagens Nyheter. I noted the video Web 2.0 ... The Machine is Us/ing Us, which was actually uploaded to YouTube the last day of January.

Viacom sued Google for a billion dollars.

EMI got a grip and started allowing the sales of non-DRM MP3:s. Other majors followed later in the year. Google acquired DoubleClick, which started an acquisition avalanche of advertising networks and ad servers. But Google didn't get U.S. approval for the deal until the very end of the year. Allers bought, which got Björn Jeffery to analyze the Swedish media companies' online strategies. He also published an article on Internet currencies.

I was the first to blog, thanks to some good friends' benevolence, about Spotify. I still think it is an amazing program. Tomas Wennström got me involved in What's Next (thanks Tomas!). Microsoft went big and paid a fortune for online advertising agency aQuantive and CBS did what was probably the largest 'pure' Web 2.0 acquisition when it bought And Facebook reached Sweden, even if the fever didn't hit until a few months later.

June didn't go bankrupt until later in the year, but this quote didn't give great promise. Terry Semel left and Jerry Yang became new CEO of Yahoo. SUN's CEO got something right when he pointed to the difference between fighting and monetizing the future. Metro launched Metrobloggen, but hadn't given the incentives enough thought.

I wrote about massmedia's business models and how it changes the incentive for quality. TradeDoubler bought The Search Works, its first large acquisition. I had the idea to blog about what make Internet startups tick, but the series fizzled after a few ho-hum posts. Probably because it was to close to everyday business for me.

Disney shelled out 350 million dollars for popular kids' site Club Penguin, with an earn out of another 350 million dollars. Twingly got 10 million SEK, which I think I was the first to write about. Veckans Affärer went crazy and thought that the laws of advertising sales didn't apply to blogs. Facebook fever hit Sweden, and Fredrik Wass survived to tell about it.

This blog turned five, which surely is of note compared with the other things mentioned in this year-in-review. ;) Mindpark launched. The Swedish discussion of free versus paid in the context of newspaper sites intensified, and I admit that I like some implementations of paid services.

I didn't blog a lot in October, but Radiohead's "open pricing" of its In Rainbows album was notable. As was, of course, Microsoft's combined investment and advertising representation deal with Facebook. Maybe the $240 million investment valued Facebook at $15 billion, but Microsoft got a lot in addition to the shares.

In November I blogged even less, due to work, but one thing that caught my eye was MySpace's interest-based targeting. In addition Facebook's flawed, and evil, Beacon advertising system was launched. Facebook later made changes to Beacon, but we now have less privacy as Internet users than before.

I tried to figure out how to think about what Google does and what value context brings to Facebook. At InternetWorld's Top 100 Aftonbladet revealed that Facebook is a competitor. In the last days of the year, LunarStorm went from fee to free.

Quite a few things managed to happen in just twelve months, especially as I didn't blog about a lot of stuff.

Which stories do you think was the most important of 2007?

1 comment:

Erik S. said...

A trend that has been going on for quite a while but hasn't really taken off yet is what will end up in a mega-huge collision between the internet and telecom. 2007 gave us a few signs of what to come. Google Android, the success of the iPhone, "Turbo 3G"-broadband sales in Sweden and Opera Minis tremendous growth are some examples.

The internet is going mobile. This time for real.

Blogging became mainstream in 2007. This will accelerate in 2008 and I agree that it might be the "year of the blog".

Second Life came and went. I think virtual worlds are here to stay but it takes something special to make them mainstream. Maybe the Sony PS3 will change that when they have their online world finished.

2007 might also be the year when the entertainment industry woke up and realised that the internet actually is a pretty good distribution channel. The fruits of this will show up in 2008. Most likely we'll be watching Grevinnan & Betjänten over the internet next year.

VoIP growth will continue and our beta will be ready. I promise. :)

So, lots of trends moving in the direction of a very exciting 2008.