Some of the stories that were noted on this blog in 2007. Not a complete list, but one lens to view the year that was through.
January was "Swedish Acquisition Month" with Eniro acquiring Leta.se and MTG picking up Playahead. AOL tried to buy, and the founders and funders tried to sell, TradeDoubler, but the institutional investors turned down the offer.
Danah Boyd wrote about walled gardens. One of my favorite texts of the year. Twingly launched with Svenska Dagbladet and Dagens Nyheter. I noted the video Web 2.0 ... The Machine is Us/ing Us, which was actually uploaded to YouTube the last day of January.
Viacom sued Google for a billion dollars.
EMI got a grip and started allowing the sales of non-DRM MP3:s. Other majors followed later in the year. Google acquired DoubleClick, which started an acquisition avalanche of advertising networks and ad servers. But Google didn't get U.S. approval for the deal until the very end of the year. Allers bought Blogg.se, which got Björn Jeffery to analyze the Swedish media companies' online strategies. He also published an article on Internet currencies.
I was the first to blog, thanks to some good friends' benevolence, about Spotify. I still think it is an amazing program. Tomas Wennström got me involved in What's Next (thanks Tomas!). Microsoft went big and paid a fortune for online advertising agency aQuantive and CBS did what was probably the largest 'pure' Web 2.0 acquisition when it bought Last.fm. And Facebook reached Sweden, even if the fever didn't hit until a few months later.
Trig.com didn't go bankrupt until later in the year, but this quote didn't give great promise. Terry Semel left and Jerry Yang became new CEO of Yahoo. SUN's CEO got something right when he pointed to the difference between fighting and monetizing the future. Metro launched Metrobloggen, but hadn't given the incentives enough thought.
I wrote about massmedia's business models and how it changes the incentive for quality. TradeDoubler bought The Search Works, its first large acquisition. I had the idea to blog about what make Internet startups tick, but the series fizzled after a few ho-hum posts. Probably because it was to close to everyday business for me.
Disney shelled out 350 million dollars for popular kids' site Club Penguin, with an earn out of another 350 million dollars. Twingly got 10 million SEK, which I think I was the first to write about. Veckans Affärer went crazy and thought that the laws of advertising sales didn't apply to blogs. Facebook fever hit Sweden, and Fredrik Wass survived to tell about it.
This blog turned five, which surely is of note compared with the other things mentioned in this year-in-review. ;) Mindpark launched. The Swedish discussion of free versus paid in the context of newspaper sites intensified, and I admit that I like some implementations of paid services.
I didn't blog a lot in October, but Radiohead's "open pricing" of its In Rainbows album was notable. As was, of course, Microsoft's combined investment and advertising representation deal with Facebook. Maybe the $240 million investment valued Facebook at $15 billion, but Microsoft got a lot in addition to the shares.
In November I blogged even less, due to work, but one thing that caught my eye was MySpace's interest-based targeting. In addition Facebook's flawed, and evil, Beacon advertising system was launched. Facebook later made changes to Beacon, but we now have less privacy as Internet users than before.
I tried to figure out how to think about what Google does and what value context brings to Facebook. At InternetWorld's Top 100 Aftonbladet revealed that Facebook is a competitor. In the last days of the year, LunarStorm went from fee to free.
Quite a few things managed to happen in just twelve months, especially as I didn't blog about a lot of stuff.
Which stories do you think was the most important of 2007?