November 5, 2007

MySpace launches interest-based ad targeting

MySpace's HyperTargeting advertising system has in its initial trial period increased advertisers' brand performance with 300 % compared with demographically targeted ads, according to the company. Combined with the self-service system, I think this is likely to be big (as does Umair). Better targeting is the main reason I think online advertising will improve (for users, advertisers and publishers) a lot in the next few years.

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