September 19, 2007

Old truth

Garbage in - garbage out. "To coin a phrase, online advertising is clearly the worst form of marketing, except all the others that have been tried from time to time."

It is worth noting that the part of online marketing that has grown the fastest - acquisition marketing (search, CPA, pay per click, affiliate marketing) - is the one that has found buyers that have metrics, track and care about the direct result of their advertising rather than branding metrics.

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