Fake Steve: "When we do, eventually, look back - and a decade or so from now, we will -- we'll try to pinpoint the moment when Apple's Macintosh and OS X began to pick up significant steam. Was it when OS X first launched, or the arrival of the first all-in-one, flat-panel iMac? Perhaps it was the moment when Apple chose Intel (and maybe Intel chose Apple)? Maybe it was the lackluster launch and sales performance of the Microsoft Windows Vista operating system?""
"Um, no. It was the moment when they announced that I was back. Never before has one man had such a profound effect on a company, an industry -- indeed, an entire economy. Business schools will be teaching case studies about this for decades to come. It humbles me to think about it."